Everywhere we look we are in a sea of competition. The internet is a powerful tool to interact with the world and connect, but you are not the only one on the web. How do you stand out from the rest?
1. Use a Name that Represents your brand well
When choosing a name for your business you should:
- Make it catchy
- Make it short
- Make it simple
- Make it easy to remember.
- Check for name translations
- Get CREATIVE!
You should probably avoid:
- Attaching a location
- Difficult Pronunciation
- Long Names
After thinking about your company name you should make sure it is not trademarked. Check that the URL you want is available. Social Media marketing is big part of any business so checking for social media handles would also be a good idea.
2. Personalize your brand
When speaking about brand names what do you usually think about? Right a way a logo pops into our mind or a brand slogan.
Your brand should:
- Have a Logo
- Have a Slogan
- Show your brands culture
Create a brand experience. Through a range of stimuli that creates a deeper sensory connection with the consumer. Take for example Chik-Fil-A. Best known for their superb customer service, many will go simply because they know they will receive fast and efficient service. The reason to focus on Brand experience is because your brand will not change unless you want it to, Consumers on the other hand are constantly changing, so focusing on your businesses brand experience can prove more valuable than focusing on the consumer experience. How do your customers feel about your brand? One small interaction with the consumer can be very powerful, it can change their whole outlook on your business.
The world is constantly changing and evolving, now businesses need to stay up to date in order to keep up with consumer needs and demands.
Technology plays a vital role in innovation. Whether it is from updating your e-commerce website, building an app to fit consumer trends, or using technology to help during the global pandemic. There is no doubt that it is definitely an ever-changing powerful tool.
Adaptability goes hand in hand with innovation. Because change is inevitable and will always be around, we must find a way to adapt and innovate in the process.
Building strong relationships with your consumers is also crucial in making your business stand out. If consumers have a pleasant experience more like than not they will be back and vice-versa. A bad customer service experience can lead to losing potential customers. This is something to be vigilant for because consumer to consumer marketing is a valuable way to market your business and can drive up sales.
There is no doubt that we can forge strong business to consumer relationships online, but an in-person experience is extremely valuable. Businesses must always keep in mind that although technology is growing, not everyone in their consumer demographic will fit the online buyer category. Having a physical location will allow you to satisfy all shopping demographics. If you have an e-commerce store having a physical location will add trust to your brand as well as improve customer relations.
5. What makes YOU different?
Figure out what differentiates your business from the rest. Is it product quality? Superior customer service? You can make your business stand out with different platforms, it all depends on your company goals. Whatever channel you use to connect to your consumer, make sure to differentiate yourself form the rest.